SMP-Strategic Diary 6

I analysed the critical issues in my career. Observation is a meaningful way to stay ahead. Observing competitors can also understand their marketing position and trends. Timeline Action Steps 01/10/2018 ~ 31/12/2018 Using current resources to produce more personal works and improve my professional skills. Keeping contact with partners in Beijing, Hong Kong and Melbourne.…

SMP-Strategic Diary 5

The target audience for our project "Dear X" is a young couple who are often active on social media. This transmedia project aims to convey an idea about the crisis of trust, which presents a climate of suspicion that allows viewers to think during this experience. The project is presented as a transmedia storytelling on Facebook…

SMP-Strategic Diary 4

On this topic, I want to talk about Ben Minto who is an Audio Director and Sound Designer working out of EA DICE’s Stockholm studio. Ben's work includes the audio direction and sound design of video games on their AAA-game franchises like “Battlefield” and “Star Wars Battlefront”. These works produced by his team have also…

SMP-Strategic Diary 3

Chandler Ding (born in China 1991) is a media student with specialist skills in filming and editing. He has the extensive professional knowledge and operational experience, and his short film The Sound of Bracelets was awarded an outstanding graduation work during college. From the sound designer to the camera operator he worked as an outside filmer on…

SMP-Strategic Diary 2

We received a lot of feedback from teachers and classmates during the pitch session. Through discussions with the teacher, our team decided to use Klynt to build an interactive website as the final work of the semester. The content of the project includes short videos, photos, text content, background music and hyperlinks, and the clues will…

Protected: PRP AT1 – Response to Feedback

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SMP-Strategic Diary 1

The definition of our group project "Dear X" is the trans-media participatory fictional project. What the project explores is the “trust” between contemporary young people, especially between couples. The story tells the story of Julie and Glen as a young couple who have the mutual suspicion or even distrust due to some "abnormal" details in…

Protected: Research Assessment Task 3: Research proposal

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Protected: IMC Assessment 3: International Reflection

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Week 7 – Transmedia Storytelling

The era of information technology allows the same product to appear on different platforms in different forms.  Electronic products have come to the fore, they have become an updated platform to carry people's entertainment, beyond the traditional media such as newspapers and Radio.  As a result, the cross-media era was born.  Dowd (2015, p. 3)…